Tag Archives: The Page Group

A.D. Cook completes another amazing piece of art…

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4th Annual Italian Sports Car Day This year’s 4th Annual Italian Sports Car Day was a blast! Lamborghini, Ferrari, Maserati and a collection of around 75 exotics made for an impressive collection. Pair that with great Italian food and you’ve got an amazing day of relaxing and catching up with...
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Controlling Online Brand Abuse

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the-page-group
TPG believes that the single biggest risk we all have online is not managing or tracking those statements published about our brands online by others.   This article deals with online brand abuse and how to defend against it.   Good insights for any business who should be protection their...
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Are you properly investing in real-time marketing?

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Real-Time Marketing Requires Plenty Of Planning CMO EXCLUSIVES | July 29, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com The increased focus on community management has made marketers think about content in different ways they had before. On top of that, marketers have to appreciate that what often goes viral online is...
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Brands Create Value

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Apple world’s most valuable brand, Ferrari most powerful 19 FEBRUARY 2013 US electronics giant Apple has been crowned the world’s most valuable brand with a brand value of $87.3bn, but Ferrari is the world’s most powerful brand, according to the BrandFinance Global 500. According to the ranking, the value of the...
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Portals and Social Undervalued in Conversions: Aggregate Knowledge

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Susan Kuchinskas  |  February 14, 2013   |  1 Comment sponsored by:  Adobe Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don’t deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge. When a marketer’s goal is to reach new consumers and be...
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Six social-media skills every leader needs

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Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. FEBRUARY 2013 • Roland Deiser and Sylvain Newton Few domains in business and society have been untouched by the emerging social-media revolution—one...
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Are Too Many Metrics Blurring Your View Of Your Customer?

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CMO EXCLUSIVES | January 15, 2013   The importance of establishing connections between individuals and brands–and measuring their impact–is growing. As brand messages are being influenced more and more by social conversations and the insights garnered by users, businesses are often formulating advocacy metrics to justify their user engagement programs....
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‘Digital marketing’ to become just ‘marketing’ in 2013

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Wed, 9 Jan 2013 | By Lara O’Reilly Digital is set to lose its prefix and just be referred to as “marketing” this year as all marketers’ output will become “inherently digital” over the coming months, Forrester predicts. The research company forecasts that digital budgets will become 20 per cent...
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