The fast paced world of marketing requires reaction, and change constantly as our technologies and programs evolve. At no time before has the marketing department seen such rapid change, and the need to be constantly vigilant in evaluating the direction and influence our customers have over our marketing decisions. ...
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Tag Archives: targeted marketing
What is the focus of your mobile ads and mobile marketing.
Mobile is the trend that is on fire today, but once again we caution that all mobile ads and mobile marketing, as with all competing marketing, must have a specific target and focus for the audience you serve. Forrester Research finds that mobile ads are not affective unless you pay attention...
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The challenge of effective Content Marketing Strategies
Content marketing is becoming a key driver in today’s marketing efforts, but to do it effectively and shine thru all the marketing and content clutter that is in the marketplace is the challenge. We all need to improve our focus and develop effective content marketing strategies to succeed today....
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Emotion based marketing works…learn more about it here.
The Page Group always has supported the premise that you need to build a strong brand connection with your audience, and one of the core ways to develop that is to use emotion based marketing to drive that connection. This article by Tom Shapiro speaks well to the strategy...
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