Tag Archives: strategy

Implementing Analytics: The Five Pillars

Posted in Analytics by Bob on June 3, 2013

Analytics Is The Elephant That Can’t Be Eaten One Bite At A Time CMO.com, Karl, June 3, 2013, Implementing Analytics: The Five Pillars Big Data means that you need Analytics… and you really, really need Analytics, not just because of Big Data. You need Analytics to: – know what’s...

How Beloved Brands Fall From Grace

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November2012Very few Beloved Brands stay on top for long. Beloved Brands like Disney, McDonald’s and Coke have stayed at the top across many generations of consumers helping to deepen their connectivity and solidifying their power as a brand. But these brands are rare. Instead, most of the brands that reach beloved status stay at the...

2013: Shifts In Marketing

Posted in Business Articles, Marketing Articles by Bob on March 27, 2013

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March 25, 2013 What excites you most about the world of marketing right now? What three main challenges will preoccupy marketers in 2013? Is there an elephant in the room–an issue, idea, or opportunity to which marketers aren’t giving adequate attention? These questions were posed to a broad range of...

Check out these Marketing Masterworks…

Posted in Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles by Bob on February 22, 2013

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10 Marketing Masterworks BY JENNIFER WANG | February 18, 2013| Jay Nemeth/Red Bull Content Pool Jumping-off point: Felix Baumgartner breaks the speed of sound for a Red Bull campaign. On the morning of Oct. 14, 2012, Austrian sky diver Felix Baumgartner strapped himself to a helium balloon that carried him 24 miles above...

The Engagement Marketing Disconnect Between Consumers and Brands Rages On

Posted in Branding Articles, Marketing Articles by Bob on November 14, 2012

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Posted November 30, 2012 Keywords: Research, Strategy, Engagement, Marketing, social commerce “After surveying 250 marketing executives and over 2,000 consumers, it’s clear that what marketers consider to be high-value engagement is not always thought of in the same way by consumers.” The above line is from a recent report put out by Forbes Insights and Turn called “The...