Wed, 9 Jan 2013 | By Lara O’Reilly Digital is set to lose its prefix and just be referred to as “marketing” this year as all marketers’ output will become “inherently digital” over the coming months, Forrester predicts. The research company forecasts that digital budgets will become 20 per cent...
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Tag Archives: social media
Why 1700 CEOs Are Wrong about Social Media
IBM asked CEOs all over the world what they believe is going to happen with social media for the next three to five years. What they had to say was revealing. “For the first time in my career, I feel old. People in their 20s work and think about this...
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The Hidden Power of the Hashtag
By Rosie Taylor Social Media has been around for a bit now and one of its more notable players, Twitter, has brought a slew of new words into business language like tweeting, retweeting, and hashtags. So what’s the hidden power of hashtags and why should you care? Hashtags are used...
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7 Things You’re Doing Wrong on LinkedIn
Most professionals use the social networking site in some capacity–but one expert says they’re making a lot of mistakes. Flickr/Coletivo Mambembe Today, LinkedIn is the No. 1 social media platform for professionals. Estimates of professional participation in LinkedIn are as high as 83%. But when I talked to...
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This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now
Charlie Minato | May 17, 2012, 10:22 AM | 684,922 | 295 Maybe this is the reason General Motors went “mental” and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social media categories, blogs, sharing sites, and...
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TPG Social Media