Tag Archive for "pricing" | Branding & Marketing Strategy

Tag Archives: pricing

Does pricing impact your brands reputation?

Many companies invest substantial amounts of marketing and brand dollars to establish themselves as a premium brand, and there is a reason why. Premium Brands can sustain higher margins and can generate larger profits if they hit the right markets, right pricing, and right product mix. The following...

Discounting & brand value

Posted in Business Articles by Page on July 31, 2014

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Industry after industry has followed a similar path. To keep plants busy and continue growth companies invest heavily in new model development, and broader inventory positions which in turn impact their need to turn that inventory which subsequently creates faster movement towards promotions and discounts which in turn reduces margins...