Tag Archive for "market planning" | Branding & Marketing Strategy

Tag Archives: market planning

Strategic Planning is integral to a strong corporate development

Posted in Marketing Articles by Page on December 2, 2014

Often The Page Group enters a client conversation discussing the role of Branding as a central solution to corporate alignment, but the reality quickly turns to strategy, and the strategic planning required to successfully launch any initiative. Once an overall plan is established regarding the direction of the brand,...

When to invest in new technology?

Posted in Business Articles, Mobile Technologies by Page on June 27, 2014

One comment

A very interesting article looking at some basic philosophy that SHOULD be part of your basic business model already. As she notes it starts with the idea not the technology. the Page Group has always stressed that it starts with understanding the consumer and then building the marketing experience...