5 Hallmarks Of The Modern-Day CMO CMO EXCLUSIVES | July 24, 2013 The CMO role is transforming, in large part due to how fast social, mobile, cloud, and big data megatrends are becoming pervasive and changing the very nature of business. ARTICLE HIGHLIGHTS: Without question, the biggest change is how active marketing...
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Tag Archives: CMO
CMO’s – Do they Even Matter in today’s Companies? The Answer…
Do CMOs Even Matter? CMO EXCLUSIVES | June 26, 2013 “CMOs Rapped for Having Zero Impact on Sales.” That was the headline from Ad Age summarizing the results of one of the only CMO studies to date that has looked at the impact CMOs have on firm performance. ARTICLE HIGHLIGHTS: My interviews...
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Do you need a VP Marketing or CMO in Your Business?
Why Every Company Needs a VP of Marketing or Chief Marketing Officer June 1, 2013Leave a Comment “Marketing Looks for Mr. Right. Sales looks for Mr. Right Now.”Mitch Bishop, now with Moovweb at the CMO Thought Leadership Summit A CMO at this event said those very words to me, which is...
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Marketing Leaders : What makes best in Class CMO’s successful???
IDC Announces the 2013 Chief Marketing Officer ROI Matrix, Providing Insights Into What Makes the Technology Industry’s Best-in-Class CMOs Successful June 3, 2013 I just wish to share the conclusion. You can read the full press release here. As President of the sales lead generation company Find New Customers, it is my mission...
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