Tag Archive for "building brand value" | Branding & Marketing Strategy

Tag Archives: building brand value

Do you promote and publish your “Brand Purpose”?

In everything we do in marketing today, and especially everywhere we connect with the consumer we MUST present who and what our brand and brand purpose is so the consumer becomes very clear what we stand for and what we will deliver on. This builds trust in the brand, it...

Loyalty programs can be affected by strong social media strategy.

No comments

Loyalty programs can be found in almost every aspect of sales and customer retention. It has become a foundational program to sustain strong customer connections, and build brand loyalty through many industries. Today Loyalty programs depend more and more on developing effective social media campaigns to engage and...