Tag Archives: branding

Customer engagement is a critical part of marketing.

Customer engagement is a critical part of building a highly effective marketing campaign and brand strategy. Because of the diverse nature of how customers relate to the goods, services, and products that they buy it is important to first understand how they plan to interact with your brand, or...

Customer Relationship with Brands

Posted in Branding Articles by Page on November 5, 2014

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In today’s competitive marketplace and highly connected digital marketplace your brand relationship is a critical part of your future and continued success. The companies relationship with brands brings to the forefront a critical element of the long term success as customer loyalty is very important to long term success. Keeping that...

Company Brands vs. Corporate “Baby” Brands.

Posted in Branding Articles by Page on October 1, 2014

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As we build our brand strategies it is imperative to understand the value of the parent company brand in relationship to the many sub category ‘baby” brands that we create within our business. Sub-category brands often need to appeal to the very specific brand influencers of the products they...

Ferrari’s Future without Luca at the Helm?

Posted in Branding Articles by Page on September 22, 2014

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Sometimes in business the decisions we make are in the interest of the brand not in the interest of volume. I for one feel that Luca was a man about the brand, focused on sustaining a venerable brand presence, a man determined to hold the brands prestigious value, a CEO...

How to build and deliver on your Brand Promise

Posted in Branding Articles by Page on September 3, 2014

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With each engagement The Page Group feels it is critical to identify all the key brand promises to be contained within the clients brand silo. By clearing knowing what those commitments are we all have the ability to be honest with our consumers and deliver on the brand promises that we...

Tools for brands now available on Instagram.

Posted in Business Articles, Marketing Articles, Online Marketing / SEO / SEM Articles, Social Media Articles by Page on August 29, 2014

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Instagram has been a novelty for advertisers and brand builders until now. Adding several new features to their website “Might” allow brands to truly build effective marketing on this platform. Check it out and perhaps you can develop a social campaign that truly works on the Instagram platform...

A Companies Brand Culture influences the consumer

Posted in Branding Articles by Page on August 14, 2014

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The Page Group has long expressed its belief that the CMO’s decisions regarding the Brands DNA, and his ability to assimilate it to every employee of the firm in an effective way can have more impact on the consumers brand connection with your company than most any other marketing decision...

Social media is a commitment, understand this before you start

Posted in Branding Articles, Social Media Articles by Page on August 12, 2014

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THE PAGE GROUP always cautions its clients with respect to social media. Know why your going into social media, know what you need to invest in social media to be successful, and know your consumer and how they will use social media to communicate your brand story. The risks...

Do your presentations have stickiness or do they fail to convert?

Posted in Branding Articles, Business Articles, Direct Marketing Articles by Page on July 9, 2014

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Slideshare has posted some wonderful articles on how to improve your presentations, and connect better with your audience. The Page Group agrees with many of these strategies and we felt it important enough to share with our friends. Direct marketing has always been one of the best marketing...

How to enhance your presentations

Posted in Branding Articles, Business Articles, Direct Marketing Articles by Page on July 9, 2014

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The Page Group is continually working with clients to enhance their overall brand presentations, and brand messages everywhere they connect with their core consumers. Presentations must do that as well. Use of logo and brand style are very critical to delivering a consistent brand message to all who...