June2012 A well-written Brand Plan helps to align an organizationaround the direction, the choices and the tactics that need implementing for a brand to achieve their goals. The Brand Plan unites functions such as marketing, sales, product development outlining what each group needs to do for the brand to be successful, while setting...
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Tag Archives: brand strategy
4 Steps to Relaunching Your Real Estate Online Brand
Although the focus of this article is on realtors establishing their online brands most, if not all, of its core message attributes apply to any company trying to re-establish its own online brand presence…check out the points of this article as they will add value to your understanding of critical...
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WHO IS A BRAND INFLUENCER? AN ONGOING DEBATE
March 13, 2013 | Daniel Hebert | 7 comments Before we jump into this post, just keep in mind while reading what you agree or disagree with, and let me know in the comments below! I want this to be a lively conversation about who is an influencer.The “who is an influencer” debate has...
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Brand Offense, Defense or Nonsense?
March 13, 2013 By Peter Weedfald I visited Hong Kong last week to discuss the best paths for building new market opportunities, along with varying visions on what is next, and what will be hot in consumer technology. Again and again, the subject of just how to build a new...
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Branding and Motorsports: THE STATE OF NORTH AMERICAN MOTORSPORTS
BY ZAK BROWN, FOUNDER & CEO, JMI International Posted At : March 1, 2013 11:14 AM | Related Categories: News & Info, 2013 At JMI, we have made the economics of motorsports sponsorships our business for nearly two decades. In the late 90s and early 2000s the discussion around North...
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What is your customers lifetime value to your brand???
CMO EXCLUSIVES | February 18, 2013 A friend of mine took a new position as a financial-services CMO a few years back, and quickly was able to add value by shifting resources to more productive uses. ARTICLE HIGHLIGHTS: Many areas within financial services are not marketing-oriented, for several reasons. CLTV is a...
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Is Marketing Magic???
The Magic Of Marketing CMO EXCLUSIVES | February 19, 2013, by Nick Corcodilos , Contributing Writer , CMO.com Mark Levy received his first Tannen’s Catalog Of Magic when he was just a boy. He bought his first magic trick from that book. The accompanying instruction sheet was mainly a script–magicians call it the “patter story”–to get...
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The interpersonal skills of employees ultimately make or break the customer experience.
Customer Defection Market leaders have recalibrated customer expectations about the character of one-to-one interactions with employees. How likely are customers to punish a company for failing to meet those expectations? • Fifty percent of all U.S. respondents were “somewhat” to “very” likely to defect to a competitor after a single bad experience with a brand....
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