Tag Archive for "brand revival" | Branding & Marketing Strategy

Tag Archives: brand revival

Brands that made comebacks from the brink…

Strong Brands that have dropped from favor and then have been revived are a story worth viewing. They tell us a clear story of why we need to continually evaluate how our companies connect with our core audience, and how relevant our brand, its products, and its services must...

Is you brand on the brink…or can you save it

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Stephen Reily does a great job in this article related to how companies save their brands when they are on the brink of failure. It takes quick action, Establishing a strong leader to push the change, and most importantly recognizing how your consumer and distribution channels are changing and...