Tag Archive for "brand failure" | Branding & Marketing Strategy

Tag Archives: brand failure

Is you brand on the brink…or can you save it

Stephen Reily does a great job in this article related to how companies save their brands when they are on the brink of failure. It takes quick action, Establishing a strong leader to push the change, and most importantly recognizing how your consumer and distribution channels are changing and...

Will your brand live on?

Posted in Branding Articles by Page on February 3, 2014

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This article posted in the Harvard Business Review hits to the core of build effective brand connections in today’s competitive markets. The Page Group always talks about how Consumer Products Brands truly need to develop “Lifestyle Brands” that connect more closely with those attributes that the consumer would truly...