Tag Archives: brand evolution

How is Branding different today?

Posted in Branding Articles by Page on August 7, 2015

Branding is evolving and today is far more critical than at any time in its history. Building, supporting, and driving a strong brand image that connects with the consumer of your goods, services, or products in a manner that supports the consumers needs is critical to long term brand...

Fast Company looks at the Brand Evolution of Top Brands

Posted in Branding Articles by Page on November 18, 2014

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A fabulous look at some of the worlds most recognized and adored brands is found in this link to Fast Company. This series of videos really looks brand at the many iconic brands histories to give us insights into the growth and success of these brand icons. Companies like Coca-Cola,...

Brand Transformation – is it time for a change?

Posted in Branding Articles by Page on June 25, 2014

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Many company’s today are asking if their brand is stale? Some ask if it needs to change to stay up with the times. Why companies such as The Page Group exist is we have the capacity to come into an organization and from an unbiased point of view...