Tag Archives: big data

Big Data Marketing requires Big Pocket Investment…See latest Survey

Posted in Analytics, Business Articles by Bob on August 9, 2013

Big Data Marketing Global Survey Released Summary: Data Warehousing juggernaut Teradata surveys over 2200 marketers globally, on their data harnessing strategies, and shares the results. ZDNet…Aug 5, 2013 By Andrew Brust for Big on Data | August 5, 2013 Teradata has released the results of its 2013 Data Driven Marketing Survey, compiling responses from over 2200...

Data Gold Rush – What is the right data for your business?

Posted in Analytics, Business Articles by Bob on July 18, 2013

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TPG constantly is warning our clients that you should not rush into new technology without first understanding how it is truly going to benefit you. Technology for Technology sake is not a good thing it has to fit with your needs, and generate results that benefit your organization. An...

Improving Digital Marketing Results…

Posted in Analytics by Bob on June 5, 2013

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HBR Blog Network Make These Changes to Help Digital Marketing Fulfill Its Potential by Eddie Yoon and Jim Eckels | 11:00 AM May 31, 2013 The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be...

IT Enabled Business Trends for the Decade Ahead.

Posted in Internet Marketing, Marketing Articles by Bob on May 29, 2013

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Ten IT-enabled business trends for the decade ahead As technological change accelerates and adoption rates soar, ten pivotal trends loom large on the top-management agenda. Article|McKinsey Quarterly May 2013 | byJacques Bughin, Michael Chui, and James Manyika Three years ago, we described ten information technology–enabled business trends that were profoundly altering the...

Harley-Davidson’s Marketing for 110th Anniversary

Posted in Marketing Articles by Bob on May 22, 2013

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Having owned a motorcycle company myself, American Motorcycle Co 1902 LLC, I am passionate about the sport and its ability to again grow and re-establish itself as a diverse and dynamic industry. This past economic recession had devistating impacts on the industry most severely with the smaller OEM’s that...

Big Data is Everywhere, but how do you use it???

Posted in Analytics, Social Media Articles by Bob on May 7, 2013

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Say It With Me: Big Data, Big Data, Big Data CMO EXCLUSIVES | April 11, 2013 by Mike Azzara Chief Content Strategist Stein + Partners Brand Activation Everywhere you look, there’s a story about big data’s impact on something. For example, on Monday, I received an email newsletter from CMO.com touting the top...

The Digital Revolution Is Amplifying Marketing’s Contribution To Growth

Posted in Branding Articles, Marketing Articles by Bob on March 20, 2013

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CMO EXCLUSIVES | March 18, 2013 In one of my newfound pastimes as an academic, I had an illuminating discussion with the chair of a department I was working with. I showed him a draft course outline and proudly pointed to the final section, boldly entitled “Digital Marketing.” But I was...