Tag Archives: aging

Does Age Matter ?

Why Older Minds Make Better Decisions Scientists are discovering that even though memory skills decline with age, the choices we make may improve By Dawn Carr | April 29, 2013 Dawn Carr is a research associate at the Stanford Center on Longevity. Her expertise lies in understanding the barriers and facilitators of active...

All Baby Boomers Are Not Created Equal

CMO EXCLUSIVES | March 12, 2013 Marketers are missing the boat when it comes to breaking out one specific and essential group: Baby Boomers. ARTICLE HIGHLIGHTS: Marketers are not really prepared to market to an older generation. People over the age of 65 spend $7 billion online annually. Only 15 percent of...