Category Archives: Marketing Articles

Email usage is evolving…but is it effective?

Email usage is evolving as is its use and time of use growth…is it really beneficial or are we becoming to dependent. A harsh reality of our new internet lives is the use of email in our personal and business lives. This recent survey done by our friends...

Tech Tools that help writing and blogging.

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Tech Tools and the written world are now harmonious as we try to improve our blogging experience and credibility. We found this a very interesting posting on Cision’s website regarding the multitude of tools that are available to all of us to improve our writing, blogging, and posting skills...

Social Media Trolls can impact the image of your brand.

Posted in Marketing Articles, Social Media Articles by Page on September 21, 2016

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What is the risk of a social media trolls affecting your brand? At The Page Group we are constantly reminding clients that if your going to engage in the social media marketing landscape you need to do so with open eyes. One of the biggest concerns is that if...

Creative Mobile Marketing Strategies.

Posted in Marketing Articles by Page on September 21, 2016

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As we move into this heavy analytics world of marketing Creative Mobile marketing strategies are the ones that lead the pack. Don’t loose touch with the need to be innovative, creative, and appealing to your audience as you rush to put more content in front of them that is driven...

How to build influencer marketing strategies.

Posted in Marketing Articles, Social Media Articles by Page on September 21, 2016

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Relevance in influencer marketing is key to success within many of the new and exciting app’s that are coming online. If we don’t have relevance to the audience, and the ability to scale the programs to be effective then we waste time and money. Check out how Viber established...

Marketing & Product Development live together…

Posted in Business Articles, Marketing Articles by Page on September 20, 2016

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Marketing and product development are tied hand in hand. This article written by Belkin’s CMO tells a story many of our industry leading R&D companies fail to follow….the customer leads not the R&D departments. Consumers need to eventually purchase goods and services and they need to fulfill their own...

Do the five senses impact holiday purchasing?

Posted in Business Articles, Marketing Articles by Page on September 20, 2016

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Our five senses have always lead human behavior, and even today with all of the social media and other marketing tools at our disposal we find that the final decision often comes down to how we as marketers build our plans, develop our products, and execute or programs to effectively...

Millennials stereotypes we should avoid

Posted in Business Articles, Internet Marketing, Marketing Articles, Mobile Technologies by Page on September 16, 2016

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There are many millennials stereo types out there, but if we are doing our job as marketers we should be recognizing early on how we need to connect, and avoid, when creating our campaigns and communicating to our audience. As I have said many times in the past, as...

Brand Activation what is this?

Posted in Branding Articles by Page on September 15, 2016

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Brand activation is core to many of the things we need to do today to build a stronger brand connection with our customer and audience. The Page Group believes that every social media campaign, every ad campaign, every connection we make with a potential or existing consumer must create...

Mobile Conversion Techniques and Strategies

Posted in Business Articles, Internet Marketing, Mobile Technologies by Page on September 15, 2016

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Mobile Conversion is a goal we all seek to achieve, and all of us are looking for more ways to enhance that level of conversion thru guest that visit our mobile platforms. Strategies vary widely, and success sometimes comes and goes in this highly fluctuating mobile marketplace. Take a...