Category Archives: Marketing Articles

Brand-building is developed throughout the whole organization…

Posted in Branding Articles by Bob on August 6, 2013

Who Really Builds the Brand? Within your company, which department is responsible for brand-building?Trick question! The answer is “All of them.” Everyone plays a part in delivering on the brand positioning and bringing the brand to life. Let’s use a hypothetical consumer packaged goods company as an example of “who does what”...

Creating the Modern Day CMO

Posted in Marketing Articles by Bob on July 31, 2013

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5 Hallmarks Of The Modern-Day CMO CMO EXCLUSIVES | July 24, 2013 The CMO role is transforming, in large part due to how fast social, mobile, cloud, and big data megatrends are becoming pervasive and changing the very nature of business. ARTICLE HIGHLIGHTS: Without question, the biggest change is how active marketing...

Customer Retention is critical to success.

Posted in Marketing Articles, Uncategorized by Bob on July 29, 2013

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TPG tells clients everyday that knowing your customer and building customer loyalty is the single most important job of a brand/marketing/business strategy. If your focus is on building a highly loyal consumer then your base grows, your loyalty grows and your blue sky value of your business grows. ...

2013 Marketing Trends to watch

Posted in Internet Marketing, Marketing Articles by Bob on July 26, 2013

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6 Marketing Trends to Watch in 2013: New Research By Patricia Redsicker Published July 23, 2013 Social Media Examiner, July 2013 Are you looking for the latest marketing trends? Wondering how the wide choice of devices and platforms are impacting marketers and consumers? According to the 2013 Infinite Dial Report by Edison Research, media...

Marketing Innovation – It is critical to your future, budget for it.

Posted in Business Articles, Marketing Articles by Bob on July 26, 2013

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TPG believes in the philosophy laid out in this article by Sarah Mahoney published in Marketing Daily.To many of our clients get locked into doing business the same old ways because it is easy. Innovation becomes following the trends and fads in marketing, web, and social media, but little...

Whats the next big thing in digital marketing?

Posted in Internet Marketing, Marketing Articles by Bob on July 24, 2013

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CMO EXCLUSIVES | July 18, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Marketers all have different views on what’s going to be the next big thing in digital. It’s that shiny new object syndrome, when marketers all focus on one new platform, channel, or tactic. We saw this with mobile apps,...

The Digital World – Distraction or Opportunity

Posted in Internet Marketing by Bob on July 24, 2013

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Dealing With Distraction CMO EXCLUSIVES | July 22, 2013 by Samuel Greengard Contributing Writer CMO.com Digital technology has changed the world, and (mostly) for the better. However, the growing barrage of devices, apps, sites, tweets, alerts, and notifications is profoundly altering the way we approach the world—and interact with each other. ARTICLE HIGHLIGHTS:...

Data Gold Rush – What is the right data for your business?

Posted in Analytics, Business Articles by Bob on July 18, 2013

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TPG constantly is warning our clients that you should not rush into new technology without first understanding how it is truly going to benefit you. Technology for Technology sake is not a good thing it has to fit with your needs, and generate results that benefit your organization. An...

Are your customers Brand Evangelists

Posted in Branding Articles, Business Articles by Bob on July 18, 2013

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4 Keys To Turning Customers Into Brand Evangelists WRITTEN BY: Smart Design TO GROW YOUR BRAND, KNOW WHAT PEOPLE FIND MEANINGFUL, CONNECT WITH THEM THOUGHTFULLY, CREATE JOY THEY CAN’T LIVE WITHOUT, AND BELIEVE IN YOUR EMPLOYEES. Every day, we see signs that doing business today is more complex than ever. The...