Category Archives: Marketing Articles

6 tips for using social media to screw business as usual

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Richard Branson, Virgin October 2013   Social media has become one of the best ways for environmental start-ups and non-profits to generate interest (and funding) for their causes. We are all learning as we go, but Virgin Unite, The Elders, the Carbon War Room, Branson Centres of Entrepreneurship, OceanElders and Global Commission on Drug Policy are all harnessing...
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Are you properly investing in real-time marketing?

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Real-Time Marketing Requires Plenty Of Planning CMO EXCLUSIVES | July 29, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com The increased focus on community management has made marketers think about content in different ways they had before. On top of that, marketers have to appreciate that what often goes viral online is...
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What are your brand value statements?

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At TPG we are very conscious of articulating and defining the brand message beyond just building a brand. What are your brand value statements?   How is it defined?   Can you articulate your brand value to your clients?   These are all very important issues in todays marketing and...
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Do Brand Leaders understand Social Media?

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When it comes to Social Media, here’s why most Brand Leaders still don’t get it 29 September 2013   Every day we read about how Social Media is completely changing the landscape of marketing.  That’s a huge Statement.  Is it changing that much?  Has it changed you?  Or are you one...
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Success as a CMO is driven by these five values

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5 Hallmarks Of The Modern-Day CMO CMO EXCLUSIVES | July 24, 2013 by Grant Johnson CMO SDL The CMO role is transforming, in large part due to how fast social, mobile, cloud, and big data megatrends are becoming pervasive and changing the very nature of business. ARTICLE HIGHLIGHTS: Without question, the biggest change...
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