Category Archives: Marketing Articles

Ten (10) Marketing Expectations for 2014

The Page Group always works with its clients to assure that the dynamic change of today’s marketing world is in focus with respect to how the clients consumers are connecting with the brand. Technologies, strategies, tools, and creative marketing solutions are evolving faster than ever before, and it is...

Harvard Business Review looks at Four ways to scale your digital capabilities .

Posted in Business Articles, Internet Marketing by Page on December 11, 2013

2 comments

Four Ways to Scale Digital Capabilities Beyond Your Team by Perry Hewitt | 10:00 AM December 6, 2013 Digital today is part of everyone’s job — and many enterprise organizations are adopting strategic mobile, social, and cloud initiatives to educate and empower employees. But these organizations still face a daunting challenge...

A look at Goya Food’s entry into the social media marketplace.

Posted in Marketing Articles, Social Media Articles by Page on December 11, 2013

One comment

How Social Media Is Feeding Goya’s Bottom Line CMO EXCLUSIVES | December 04, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Go, Goya! Although the country’s largest Hispanic-owned food company became serious about social media relatively late in the game, it has managed a quick catch-up. ARTICLE HIGHLIGHTS: Since the company launched...

What succeeds facts or feelings in building your brand?

Posted in Branding Articles by Page on December 9, 2013

No comments

Facts or Feelings November 12, 2013 at 10:25 pm As posted on What is a Brand? I serve on the board of directors for a local health services organization serving seniors, many of who have memory loss. In a number of board meetings we have heard about a focus on...

Branding in today’s social culture

Posted in Branding Articles, Marketing Articles by Page on December 9, 2013

One comment

This article was placed in the web blog of The Project to Restore American, and it is an interesting look at how the human behavior is changing in this social media, and narcism driven culture. Interesting read on status, brand, and behavior. The Tyranny of Branding By...

Video sharing is the rage.

Posted in Marketing Articles by Page on December 6, 2013

2 comments

Sharing Of Video Ads Has Increased Nearly 50 Times In Last Eight Years Carla Marshall | Dec 4, 2013 @ 1:59am | The increase in innovative and creative video advertising, combined with an explosion in the use of social media means that the sharing of video sharing of ads has risen by...

Social business is here … See how it is evolving

Posted in Social Media Articles by Page on December 6, 2013

No comments

Social Business is not Dead: New charts and data reveal the real evolution of social businesses December 3, 2013 by Brian Solus In recent times, I’ve noticed a rise in discussions around the “death of social business” and also an increase in alternative “fill in the blank but don’t use...

Email Marketing Trends

Posted in Marketing Articles by Page on December 5, 2013

3 comments

Surprising Trends Offer New Times to Send Your Email Marketing Campaigns Posted on 27 November, 2013 Posted in Ali’s Alley Last year a post entitled Best Times to Send Email for Opens and Click-Throughs offered the latest in email marketing data. This year’s update provides additional email marketing data and benchmarks. The infographic...

Nestle’s digital marketing goals as talked about by their head of digital.

Posted in Internet Marketing, Online Marketing / SEO / SEM Articles by Page on December 5, 2013

2 comments

The Page Group found this article very interesting as Patricia Odell looks into what Nestle’s doing with respect to Digital Marketing. You will find the size and scope of their activities immense, and the challenges that they face are far different than the average digital campaign, but we can...

How do you build brand messaging that will bring you success.

Posted in Branding Articles, Marketing Articles by Page on December 4, 2013

No comments

TPG Brand Strategy agree’s with this article by Mark Di Somma as we believe that marketing is just noise if it is not targeted directly at your consumer. The Page Group believes that the first step in effective brand and marketing messaging is to clearly understand the various customers...