Category Archives: Marketing Articles

Employee’s are critical to your brand story.

Posted in Branding Articles by Page on October 17, 2014

Are your employee’s the voice of your brand? Today strong brands are brands that tell a complete brand story throughout the every day operations of their business. It is not just told in a logo, or marketing materials developed, but also thru the actions of the employee’s within...

Email marketing driving your consumers spend?

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Email marketing continues to drive sales in the digital space. When properly developed email marketing campaigns are highly effective in developing and driving activation for sales strategies online. The US market has proven that digital and mobile marketing are technologies to be developed although they never will overshadow...

Does your brand have authenticity ?

Posted in Branding Articles, Customer Service and Your Brand by Page on October 16, 2014

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In todays world where one bad brand experience by your consumer might cause as many as 53% of your consumers to leave your brand you need to be ever sensitive in maintaining the highest level of authenticity and credibility within your brand story and brand messaging. The Page Group...

Are your employee’s a Part of Your Brand Story?

Posted in Branding Articles, Customer Service and Your Brand by Page on October 15, 2014

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For brands to flourish the company itself, and the employee’s as well, must reflect and deliver the brand story everyday as they interact and connect with the consumers engaged with the company and brand. Branding is so much more than a logo. It is about finding that core message...

Is Real Time Marketing for your company?

Posted in Marketing Articles by Page on October 8, 2014

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Is Real time marketing right for you? Today many marketing exec’s are running to find their way into real time marketing programs and strategies. Giselle rocks another great article helping all of us understand the world of Real Time Marketing and showing us some of the tools that...

Online and Offline trends

Posted in Business Articles, Internet Marketing by Page on October 2, 2014

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McKinsey publishes trend analysis for offline and online adoption and growth. Some very unique insights are brought to the forefront in this article published by McKinsey & Assoc. With a huge portion of the worlds population still not engaged in the online world there is expansive room for...

Company Brands vs. Corporate “Baby” Brands.

Posted in Branding Articles by Page on October 1, 2014

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As we build our brand strategies it is imperative to understand the value of the parent company brand in relationship to the many sub category ‘baby” brands that we create within our business. Sub-category brands often need to appeal to the very specific brand influencers of the products they...

Creativity can be driven by automated analytics

Posted in Marketing Articles by Page on September 24, 2014

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Today the opportunity for marketers to use automated information gathering allows us to better understand the individual needs of each consumer. By doing so we can be far more personal than ever by sending focused and targeted reply’s to that individuals specific needs or interests and improve the user...

Does Beacon Technology work? GeoTagging?

Posted in Direct Marketing Articles, Mobile Technologies by Page on September 22, 2014

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We believe that there are tremendous opportunities in developing app’s and geotagging programs that connect your consumer more closely to your experience whether it is in supporting customer loyalty campaigns, shopping programs, incentives, awards, or pushing sales there are many new innovative way’s of building value for your consumer. Customer...