Category Archives: Marketing Articles

Email Marketing drives eCommerce results

Email marketing has always been the most effective tool for directly marketing to your consumer audience….learn how to do it better, and understand its influence on your overall eCommerce and marketing strategies.   Email marketing drives results, and creates more effective campaigns across many segments of todays broad marketing campaigns....
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How are they spending Ad Dollars in the Social Media marketplace

Marketers are always looking at how to spend ad dollars in this dynamic social media marketplace, and often the assumed resource is not the one that generates the results.   Check out this article that evaluates the dominance that Snapchat and others have over Facebook in the competition for 2016...
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2016 media trends

What media trends will drive and influence marketing in 2016.  This Inc. article begins to look into the answers to those questions and evaluate how media will change in the coming year.   Check it out and see how it fits with your plans and strategies.    Expect These 4...
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Are TV Networks Ads Dying?

TV Networks ads still remain a huge investment in most marketing department budgets, but is this institution dying?  Are trends and patterns changing?  This article recently placed in Variety magazine tackles that subject and looks at how the TV Networks themselves are having an impact on the relevance of TV...
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