Wed, 9 Jan 2013 | By Lara O’Reilly Digital is set to lose its prefix and just be referred to as “marketing” this year as all marketers’ output will become “inherently digital” over the coming months, Forrester predicts. The research company forecasts that digital budgets will become 20 per cent...
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Category Archives: Internet Marketing
Targeting the Over 65 With PPC
Justin Freid, January 9, 2013 Marin Software provides the leading online advertising platform for managing search, display and social marketing. Targeting individuals online who are over the age of 65 is no easy task. For the past 10-15 years, this specific market segment has statistically spent less time online...
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How To Integrate Social Customer Service Into Your Marketing Strategy
You’re spending a significant part of your digital marketing budget on getting fans and followers; your TV spots link to your Facebook page, but what do people see when they get there? Unfortunately for most brands, what they see is you ignoring your customers. ARTICLE HIGHLIGHTS: Social media isn’t...
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Distill Your Message to as Few Words as Possible
Your customers are constantly being bombarded with new information. Simplicity has never been more powerful. It’s amazing how complex our lives have become. Nothing’s simple anymore. Think about it. Even your Facebook page has a million things going on. The increase in complexity has led to a decrease in focus. ...
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Data privacy: Not a priority for marketers?
November 13, 2012 Shining a light on privacy Marketers by and large remain cavalier about privacy issues, even while consumers express heightened concern and threaten to cut ties with companies that share their sensitive information, says a new study from Edelman. Sixty percent of 6,400 executives surveyed in 20...
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Video content marketing brings more click-throughs and conversion
Published on November 14, 2012 by Brafton Editorial Video is becoming a powerful marketing tool and disseminator of information, evident in the results of a recent report by Cisco. The company explored a number of ways that video is positively affecting its return on investment (ROI) and other brands should...
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Why 1700 CEOs Are Wrong about Social Media
IBM asked CEOs all over the world what they believe is going to happen with social media for the next three to five years. What they had to say was revealing. “For the first time in my career, I feel old. People in their 20s work and think about this...
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6 Ways Brands Build Trust Through Social Media
Brent Gleeson, Contributor ENTREPRENEURS | 10/31/2012 @ 4:11PM Using social media for business marketing has been a hot topic for years now, but brands are still trying to harness the power of the digital socialsphere to discover the best ways to directly impact their bottom lines. As...
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Ask Away! Engaging In Off-Site Conversations To Target Prospects And Build Brand Position
PUBLICATION: CMO.com Exclusive DATE: September 27, 2012 AUTHOR: Andrea Fishman, Partner & VP Of Global Strategy, BGT Partners Every company has an FAQ sheet crafted around feedback gathered from current and prospective customers. But rarely do companies think about the untapped opportunity in answering questions that aren’t specifically directed...
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10 Creative Ways to Use Instagram for Business
By Vanessa Au Published October 3, 2012 Are you thinking about putting your business on Instagram? Are you looking for content ideas for this increasingly popular mobile social platform? Read further to discover how you can use Instagram to give your business extra visibility and better engage with the Instagram...
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TPG Social Media