Category Archives: Internet Marketing

Online and Offline trends

Posted in Business Articles, Internet Marketing by Page on October 2, 2014

McKinsey publishes trend analysis for offline and online adoption and growth. Some very unique insights are brought to the forefront in this article published by McKinsey & Assoc. With a huge portion of the worlds population still not engaged in the online world there is expansive room for...

Tools for brands now available on Instagram.

Posted in Business Articles, Marketing Articles, Online Marketing / SEO / SEM Articles, Social Media Articles by Page on August 29, 2014

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Instagram has been a novelty for advertisers and brand builders until now. Adding several new features to their website “Might” allow brands to truly build effective marketing on this platform. Check it out and perhaps you can develop a social campaign that truly works on the Instagram platform...

Learn to influence consumer purchasing decisions.

Posted in Business Articles, Social Media Articles by Page on August 29, 2014

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Patricia takes a fresh look at new approaches to influencing consumer purchasing decisions, and points towards the changing landscape social media is confronted with on a daily basis. To succeed you must adapt, and above all else balance the brand messaging in a media with consistent manner. Today the...

How to build a Great Homepage?

Posted in Business Articles, Online Marketing / SEO / SEM Articles by Page on August 22, 2014

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With the ever changing algorithms of each web search engine the proper tools are needed with each change to be successful. Here is some helpful tips that “Might” help each of us improve our ability to build successful websites and home pages. The more knowledge we all have...

Does Organic Social Posts drive results?

Posted in Analytics, Business Articles, Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles, Social Media Articles by Page on August 22, 2014

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When working with clients to build effective social media campaigns, and the strategies for their success we always start from the back by asking what is the activation that is needed for the campaign to be a success. When we determine the act that a client needs to complete then...

Social media is a commitment, understand this before you start

Posted in Branding Articles, Social Media Articles by Page on August 12, 2014

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THE PAGE GROUP always cautions its clients with respect to social media. Know why your going into social media, know what you need to invest in social media to be successful, and know your consumer and how they will use social media to communicate your brand story. The risks...

How Does Google Rank you?

Posted in Internet Marketing, Marketing Articles by Page on August 4, 2014

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The Google Apocalypse is Coming – Are You Ready? July 28, 2014 Getting a penalty from Google can mean lower search engine rankings, your site’s removal from its search index–even the death of your business. As Google continues to step up its war on spammy, over-optimized links, businesses must be more...