Category Archives: Customer Service and Your Brand

Are Product Recommendations Influencing and converting customers?

As marketers we are constantly being sold new solutions to old world problems, but we still need to understand them and find effective solutions and Product Recommendations is an area of such importance where we may not necessarily being receiving the benefits we hoped we could get. Recently an...

Innovative ways to improve customer experience with your brand.

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by Page on May 28, 2015

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The Page Group is always seeking ways to improve the customer experience for its clients. Today’s marketing requires us to always be in touch with how the consumer connects and interacts with our brands, and in doing so be sure to deliver a consistent brand story at every touch point...

The Year of the Customer should be our focus

Posted in Business Articles, Customer Service and Your Brand by Page on February 4, 2015

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As marketing evolves it is all about connecting with the consumer. Strong Brands, Highly Valued Companies all have one thing in common they have a higher level of connection with their end consumer. Their consumers are very brand loyal, and they see consumers holding a high level of respect for...

Customer Comes First

Posted in Customer Service and Your Brand by Page on November 3, 2014

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In todays marketing the customer comes first in all the decisions we make… We need to know the customer intimately and we need to understand it is all about engaging that consumer each and every time we reach out to them with content and marketing that is beneficial to them,...

Does your brand have authenticity ?

Posted in Branding Articles, Customer Service and Your Brand by Page on October 16, 2014

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In todays world where one bad brand experience by your consumer might cause as many as 53% of your consumers to leave your brand you need to be ever sensitive in maintaining the highest level of authenticity and credibility within your brand story and brand messaging. The Page Group...

Are your employee’s a Part of Your Brand Story?

Posted in Branding Articles, Customer Service and Your Brand by Page on October 15, 2014

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For brands to flourish the company itself, and the employee’s as well, must reflect and deliver the brand story everyday as they interact and connect with the consumers engaged with the company and brand. Branding is so much more than a logo. It is about finding that core message...

Customer retention vs. acquisition?

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on June 27, 2014

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Why is customer retention so important? Why don’t companies understand that once you have a customer captured and engaged with your brand that they are the most important customer you have? Today the cost of acquisition is so high, that every effort should be made to retain those customer you...

Individuality and one on one marketing are keys to success

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by Page on May 22, 2014

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Today’s marketing is highly focused and highly targeted. Truly successful campaigns first know who their consumers are and how they are going to want to connect with the brand. The marketing is only then developed to meet the needs of the consumer and to deliver relevant content to each consumer...

We need to continue to elevate the customer experience with our brands.

Posted in Branding Articles, Customer Service and Your Brand, Marketing Articles by Page on May 12, 2014

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Read only the first paragraph of this article and you will see the point of the whole article. Today we need to heavily focus our attention on elevating the customer experience with our brands to drive successful growth and retention of brand loyal customers. Once again an author points to...

Consumers rule in today’s challenging marketing landscape

Posted in Customer Service and Your Brand, Direct Marketing Articles, Marketing Articles by Page on May 12, 2014

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Author Bruce Philips is perhaps best known for his writing of what could be considered the Consumer Manifesto showing why the marketplace needs to be driven by understanding and appealing more closely to the needs of our consumers. He believes that the consumer has far more power to bend...