Category Archives: Branding Articles

Emotional Branding or Lifestyle Branding are connecting with consumer.

Posted in Branding Articles by Page on September 16, 2015

The Page Group is a strong believer in connecting with their core client consumers in a very emotional and authentic way. We call it, for most consumer products, “Lifestyle Marketing” where we try to create a connection with the clients consumer in such a way that they feel vested...

Don’t erode trust in brand websites…learn what’s required.

Posted in Branding Articles by Page on September 16, 2015

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Building trust with consumers is job #1 for most companies, but often it is treated as if it is not important at all. The Page Group recognizes that to build a brand loyal consumer you must interact, communicate, and do business in a consistent manner reflecting positively on your...

Sports Sponsorships now and then…

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Sports sponsorships, and sports marketing have been marketing department staples for years. Companies have paid big dollars to connect with teams, and athletes so they gain access and acceptance with the fans. This to has phases and trends…as we near each olympics many new faces become top performers...

2015 Best Online Video

Posted in Branding Articles, Internet Marketing, Marketing Articles, Mobile Technologies, Social Media Articles by Page on August 21, 2015

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Every year we look to the major marketing and advertising publications to point us to the most intriguing marketing programs, ads, online video’s, TV commercials that were introduced in the market. This week Adweek has announce their awards for the best Online Video’s…Take a ride on the fun side...

Advertising execs share thoughts on social media

Posted in Branding Articles, Marketing Articles by Page on August 10, 2015

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Charlotte Biz Journal visits with various advertising agency exec’s to get their perspective of how to best benefit from the use of social media. Check out these short perspectives shared by numerous Charlotte Advertising leaders into how they benefit from understanding and utilizing social media as a core element of...

How is Branding different today?

Posted in Branding Articles by Page on August 7, 2015

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Branding is evolving and today is far more critical than at any time in its history. Building, supporting, and driving a strong brand image that connects with the consumer of your goods, services, or products in a manner that supports the consumers needs is critical to long term brand...

Luxury branding has big influence over purchases.

Posted in Branding Articles, Business Articles, Social Media Articles by Page on August 6, 2015

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Luxury brands influence and connect. Brand influencers can be high profile celebrities or sports figures, but they to must connect with the brand, luxury, prestige and influence. Miss the connection and you will miss the opportunity. The Page Group loves working to find strong strategic partners and...

Branding Myths dispelled.

Posted in Branding Articles by Page on August 6, 2015

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The following Forbes article speaks to the topic of Branding Myths and reinforces the perception that The Page Group has offered over the many years of consulting with their clients. Branding is about building a relationship with the companies consumers. Connecting with each consumer in a personal way that...

Building a competitive Ketchup Brand…a story on branding

Posted in Branding Articles by Page on July 30, 2015

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Have you ever thought about the difficulty in building a brand within a category where one, or a few, brands dominate, and how do you build a successful brand in this environment? Well this very engaging article looks at how Grey Poupon changed the whole world of mustard thru...

Does pricing impact your brands reputation?

Posted in Branding Articles, Business Articles by Page on July 22, 2015

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Many companies invest substantial amounts of marketing and brand dollars to establish themselves as a premium brand, and there is a reason why. Premium Brands can sustain higher margins and can generate larger profits if they hit the right markets, right pricing, and right product mix. The following...