Category Archives: Business Articles

Zak Brown explores the new ownership of F1

Posted in Business Articles by Page on September 9, 2016

Our good friend and colleague Zak Brown published his perspective of the upcoming ownership interests in F1 by Liberty Media. From Zak’s point of view it could do great things for the world’s top motorsport series. As Published in: Motorsport.com FORMULA 1 BREAKING NEWS Zak Brown: Why Liberty Media is the...

Hiring your First Employee…what it really costs…

Posted in Business Articles by Page on September 8, 2016

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Hiring your first employee is the first step of any growth to an organization…A frequent visitor to our Blog, Joe Thomas of the UK, recently sent in this wonderful perspective of the real costs associated with hiring your first employee, and we felt we should share this with you. ...

Can we grow by showing our vulnerability?

Posted in Business Articles by Page on September 7, 2016

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Vulnerability: The following was recently distributed to Jeff’s clients in an email, and I thought it worthwhile enough to forward it along to my friends and bloggers. A Relationship Story, Vulnerability – A Powerful Business Tool Jeff Black Partner, McDermott & Bull Executive Search, Irvine, CA Have...

Its the People…its your customers…its your audience…

Posted in Business Articles, Marketing Articles by Page on September 7, 2016

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Appealing to the people who we target is game #1. Everything that we do as marketers in todays marketing needs to focus on the people we are appealing to and how we meet and satisfy their expectations as a valued brand. If we don’t clearly know who our audience...

Crowdstrike makes the Inc 5000 … Congrats.

Posted in Business Articles by Page on August 30, 2016

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Our friends over at Crowdstrike hit another milestone becoming the only cybersecurity firm to be announced to the Inc 5000 in Ranking 144. Not bad for a company that was not around 5 years ago. We applaud the wonderful work that this team of techies has done to change the...

AI is here now and artificial intelligence will impact us more and more.

Posted in Business Articles, Marketing Articles by Page on August 29, 2016

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The Page Group client PULSE Evolution is exploring ways of integrating AI / Artificial Intelligence with their digital human technology to create unique interactive experience with IP celebrities and their fans even when the celebrity is not available to interact themselves. This article showcasing IBM tech speaks to the fact...

Olympic Ads that Kept viewers attention.

Posted in Business Articles, Marketing Articles by Page on August 22, 2016

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Olympic Ads are not quite as revered as those for the Super Bowl where there literally is a competition for the viewers eyeballs, but just the same we can learn a lot about the trends in advertising by watching those Olympic Ads that impact with consumers. The following are...

Rules on CRM are changing.

Posted in Business Articles by Page on July 27, 2016

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CRM is a tool that marketing and sales has engaged with your years, but have we been maximizing our value from this important tool or not? How do we really benefit from developing a strong, informative, and engaging CRM management program within our organization? How do we impact our...

Enterprise social media can drive success in the space.

Posted in Business Articles, Internet Marketing, Social Media Articles by Page on July 25, 2016

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Enterprise Social media needs to be driven by best practices. Enterprise based software solutions can help us all connect with an audience, but we need to understand who our customer is before we blindly rush into adapting the latest social media solution, or we could waste marketing dollars with little...

Leaders influence the corporate culture

Posted in Business Articles by Page on July 25, 2016

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Corporate Culture: Every company we spend time with gives us new insights into the style of leadership that influences, and LEADS, its team to achieve great things. The style of leadership does have a direct relationship to the corporate culture of most companies, and we all need to spend...