About: Bob

Recent Posts by Bob

Brick and Mortar needs to adapt and meet customer needs…

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  The Page Group constantly reminds clients that every product, price, feature, benefit, marketing tool, communication, event, brand experience, and customer contact should begin with asking one primary question…”What is the customer experience, and how does it enhance the customer connection with the brand”   This is the core of...
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The future of Video Advertising

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The State Of Online Video Advertising CMO EXCLUSIVES | September 11, 2013 by Giselle Abramovich Senior & Strategic Editor Online video advertising–any video content a brand creates to influence consumer purchase–comes in all different forms and on many different platforms. But no matter how or where you serve it, it is poised for...
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Today the 80-20 rule still dominates the marketplace.

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Should The 80-20 Rule Still Factor Into Your Marketing Strategy? CMO EXCLUSIVES | September 12, 2013 by Mercedes M. Cardona Contributing Writer QR codes. Augmented reality. Mobile wallets. The rise in omnichannel retail and the development of the technologies that enabled it have done much to reshape the face of retail marketing and...
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What is Brand Positioning…

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This comes from a posting on Opento Sept 15, 2013 A brand is not just a promise – brands need to deliver. Knowing how a brand really works is the key to brand positioning. In the first of 3 posts on brand positioning this week, we look at how a...
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