BY EKATERINA WALTER | AUGUST 28, 2012 Blog posts became Facebook updates and Tumblr posts, which shrunk to Tweets and finally to Instagram or Pinterest. Here’s how smart brands are navigating the new visual social-media era. Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout...
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About: Bob
Recent Posts by Bob
SEO Isn’t What You Think It Is
BY VERONICA FIELDING | AUGUST 10, 2012 Updates to Google’s algorithms mean that social engagement, rather than search engine trickery, yields top results. Marketers are buzzing from the aftershocks of Google’s recent most updates, code-named Panda and Penguin. Panda, which launched around February of 2011, started using artificial intelligence...
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What Is Marketing’s Unique Core Competency?
DATE: July 30, 2012 Adele Revella, President, Buyer Persona Institute No one questions that the finance team is best-qualified to keep the books, or engineering’s ability to build useful products. But marketing tends to be everyone’s playground. While stakeholder input is useful, the consequences are enormous when marketing isn’t the respected authority...
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3 Must-Have Marketing Investments
Reputation Mgmt Software – Protect Your Brand’s Reputation By Reading This Case Study Today! July 9, 2012 by Heidi Cohen for ClickZ Summer signals the beginning of budget season. Before making marketing investment decisions, analyze this year’s three marketing must-haves: social media, content marketing and mobile. While aspects of these marketing...
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The Hidden Power of the Hashtag
By Rosie Taylor Social Media has been around for a bit now and one of its more notable players, Twitter, has brought a slew of new words into business language like tweeting, retweeting, and hashtags. So what’s the hidden power of hashtags and why should you care? Hashtags are used...
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