The most successful people in business work differently. See what they do–and why it works. Getty I’m fortunate to know a number of remarkably successful people. I’ve described how these people share a set of specific perspectives and beliefs. They also share a number of habits: 1. They don’t...
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About: Bob
Recent Posts by Bob
How To Integrate Social Customer Service Into Your Marketing Strategy
You’re spending a significant part of your digital marketing budget on getting fans and followers; your TV spots link to your Facebook page, but what do people see when they get there? Unfortunately for most brands, what they see is you ignoring your customers. ARTICLE HIGHLIGHTS: Social media isn’t...
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Maintaining a Unified Brand in a Fragmented World
by Dae Ryun Chang and Don Ryun Chang | 7:00 AM December 17, 2012 How can brands nimbly navigate the difficult waters of increasingly fragmented markets? How can brand managers win back some of the control they have lost to consumers in the age of social media? Take for instance the...
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Distill Your Message to as Few Words as Possible
Your customers are constantly being bombarded with new information. Simplicity has never been more powerful. It’s amazing how complex our lives have become. Nothing’s simple anymore. Think about it. Even your Facebook page has a million things going on. The increase in complexity has led to a decrease in focus. ...
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Data privacy: Not a priority for marketers?
November 13, 2012 Shining a light on privacy Marketers by and large remain cavalier about privacy issues, even while consumers express heightened concern and threaten to cut ties with companies that share their sensitive information, says a new study from Edelman. Sixty percent of 6,400 executives surveyed in 20...
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