About: Bob

Recent Posts by Bob

LinkedIn: The Ugly Duckling of Social Media

Posted in Business Articles, Internet Marketing, Social Media Articles by on
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The Wall Street Journal, BUSINESS February 27, 2013, 7:58 p.m. ET By EVELYN M. RUSLI   LinkedIn shares are up 6.8 percent while other social networks tanked. Social media expert Jay Oatway tells the WSJ’s Deborah Kan how this professional-networking website came out on top. Shares of Facebook Inc., FB -0.22% Zynga Inc. ZNGA +6.12% and Groupon Inc.GRPN +6.27% tanked after their rocky stock-market debuts....
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Must You Have ‘Executive Support’ To Begin Customer Experience Improvements?

Posted in Business Articles, Customer Service and Your Brand by on
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CMO EXCLUSIVES | February 26, 2013 by Michael Hinshaw Managing Director MCorp Consulting I was reading a LinkedIn discussion started by a medical products company officer looking for advice on starting customer experience improvement. She kicked things off with the following request: “Ready to implement a customer experience movement. I would appreciate any advice/direction...
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Brand Equity Research – The Name Game

Posted in Branding Articles, Marketing Articles by on
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CMO EXCLUSIVES | February 28, 2013 by Marianne Moore Partner Strategic Services Stein + Partners Brand Activation Here we explore the important (but sometimes overlooked) step of making certain you understand the value of your brand’s current name. Certainly there are many times when a new name is called for, but often we...
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