About: Bob

Recent Posts by Bob

Branding From The Inside Out

Posted in Branding Articles, Social Media Articles by on
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CMO EXCLUSIVES | April 23, 2013 by Cheryl Burgess CEO & CMO Blue Focus Marketing Plenty of books have already been written about the nature of social business and what brands need to do in order to prepare. ARTICLE HIGHLIGHTS: The most successful brands empower their employees to keep learning. Companies must establish...
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Why do we need unbiased research?

Posted in Analytics, Marketing Articles by on
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This poises a good question?   Why do we need unbiased research.   The author of this article makes very good points regarding the cost of non-effective research that everyone needs to keep in mind as they evaluate how they measure the results of their various programs.   TPG believes...
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B2B Email Marketing

Posted in Direct Marketing Articles, Marketing Articles by on
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TPG believes in email marketing, but you need to be sensitive to the method your consumer will receive and read that content within.  You need to know how much of your audience is reviewing data via mobile marketing channels, and adjust the imagery, and content, to be effective within that...
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Fastest growth social networks

Posted in Internet Marketing, Social Media Articles by on
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Which Social Networks Are Growing Fastest Worldwide? From Emarketer, Via CMO.com MAY 13, 2013 Twitter, Google+ see major gains in active social users The social audience is growing across networks and countries. That is the takeaway from GlobalWebIndex’s “Stream Social: Quarterly Social Platforms Update.” The study found that Facebook remained the...
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Connectivity: A conversation with Cisco’s Padmasree Warrior

Posted in Internet Marketing, Uncategorized by on
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Interview by McKinsey & Company w/ Cisco’s Padmasree Warrior.    Connecting everything: A conversation with Cisco’s Padmasree Warrior Cisco’s chief technology and strategy officer describes how the exponential growth of connectivity between people and devices, both mobile and network, will change commerce, business systems, and individual behavior. May 2013 Despite...
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