About: Bob

Recent Posts by Bob

Improving Digital Marketing Results…

Posted in Analytics by on
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HBR Blog Network Make These Changes to Help Digital Marketing Fulfill Its Potential by Eddie Yoon and Jim Eckels  |  11:00 AM May 31, 2013 The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be...
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Measuring Loyalty Program Activation & ROI

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by on
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How To Measure Your Loyalty Program’s Incremental ROI CMO EXCLUSIVES | May 31, 2013 by Mickey Neuberger Vice President, Loyalty Strategy TIBCO Loyalty Lab Prior to launching a loyalty program, smart marketers build ROI models that forecast incremental profits based on anticipated lifts across three key customer revenue variables: average order size, yearly...
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Disruptive Technologies: Future Advancements

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Disruptive technologies: Advances that will transform life, business, and the global economy     McKinsey Global Institute May 2013 byJames Manyika, Michael Chui, Jacques Bughin, Richard Dobbs, Peter Bisson, and Alex Marrs   Download Executive SummaryPDF–3MB Full ReportPDF–4MB   The relentless parade of new technologies is unfolding on many fronts....
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Innovation Drivers

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Eight Innovation Drivers for our Innovating Future Posted on May 24, 2013 by Paul Hobcraft In two short posts I have extracted a couple of strands of thought from a fairly detailed report, examining innovation’s future. Hopefully both strands of thought about innovation’s future might provide us some pauses in our thinking.  Of...
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