About: Bob

Recent Posts by Bob

Celebrity Pitchmen – Good Idea or Bad???

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Zimmer and Deen – Are pitchmen still a good idea? Posted on June 27, 2013 by davetuchler Sort of weird that both George Zimmer and George Zimmerman are in the news this week.  One is defending himself, the other is a men’s clothing marketing icon and decidedly playing offense, and is the one we’ll...
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Don’t say you’re cool, be cool…

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don’t say it, be it by denise lee yohn on June 26, 2013 · 0 Comments · in brand communication, marketing brand as business bit:  “Don’t say it, be it” – as in “ don’t say you’re cool, be cool… ” – has to be one of the most well-known principles in advertising.  And yet we see so...
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