About: Bob

Recent Posts by Bob

Older Workers bring Value to the Workplace

Posted in Business Articles by on
9 comments
the-page-group
Are Older Workers More Productive than Younger? Posted on July 22, 2013 by Exertus   Dispelling myths in the workplace that have been around many years, older workers over the age of 45 are NOT slower, less productive, sicker, less competent or likely to quit more than younger employees.  In fact according to...
more

Creating the Modern Day CMO

Posted in Marketing Articles by on
No comments
the-page-group
5 Hallmarks Of The Modern-Day CMO CMO EXCLUSIVES | July 24, 2013 The CMO role is transforming, in large part due to how fast social, mobile, cloud, and big data megatrends are becoming pervasive and changing the very nature of business. ARTICLE HIGHLIGHTS: Without question, the biggest change is how active marketing...
more

Marketing today requires strong Branding…

Posted in Business Articles by on
No comments
TPG believes and instills within its clients that a strong brand is job number 1, and branding must communicate a consistent and effective message that connects with every consumer that the brand interacts with.    Each and every touch point the brand interacts with the consumer should deliver a singular...
more