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Improve Your People First – They are your brand

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As a course of business The Page Group begins working with a client engagement to identify how customer communicate and connect with a brand.   We see where they visit, who they talk to and how they engage with the products, the brand, the company and its people.   In doing...
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Are Building Impactful Brands relevant to the web?

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harvard-business-review
This Harvard Business Review tracks a well published theory about brand relevance on the web.  The Page Group always held the belief that the webs most successful sites are always going to be driven by relevant brands, with relevant content that enriches the lives of their consumers thru the experience...
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CMO Lessons Learned

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the-page-group
When entering the CMO Suite to often we see the new CMO throw out all the old idea’s without first clearly understanding how they connect with their consumer.  They become to quick to want to impress the brass with their new idea’s and revolutionary marketing and brand strategies.   But,...
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Brand Loyalty – 5 human passages to brand loyalty.

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the-page-group
As you all are aware, The Page Group always talks about the critical nature of understanding your consumers thoroughly before ever building a marketing and brand campaign.  Without clear and focused insights into how your brand connects with your consumers you can not be successful in developing campaigns that are...
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