The Page Group Archive | Branding & Marketing Strategy

Is Content Marketing on the rise again…many CMO’s think so.

Posted in Marketing Articles by Page on March 7, 2014

The Page Group realizes it is all about staying in contact in ways that are relevant to your consumer. Don’t overburden them. Use technologies and tools that they engage in using. Be sure to understand their buying patterns and their technology tools. If only 5% of your...

Eight Exec’s talk about this data analytics revolution and how to win.

Posted in Analytics, Internet Marketing, Marketing Articles by Page on March 7, 2014

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Big Data is confusing to all of us. How much is relevant? How much is to much? How detailed does it have to be? and so on… So often we get caught up in the gathering of data without understanding what is important for us to know. Then...

Tapping the power of hidden influencers

Posted in Business Articles by Page on March 6, 2014

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The Page Group believes that if you can look at your people you will find real gems that are brand and employee influencers and drive your brand message and company to the next level, but to do this you also must consistently reinforce what your brand stands for throughout your...

Customers Behaving Badly

Posted in Business Articles by Page on March 5, 2014

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The customer is not always right, and we need to support our employee’s while still satisfying our customers thru effective customer service. This article speaks well to this whole topic, and might help you focus on what is important. Employee’s need emotional support to know that your there to...

Emotion based marketing works…learn more about it here.

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on March 5, 2014

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The Page Group always has supported the premise that you need to build a strong brand connection with your audience, and one of the core ways to develop that is to use emotion based marketing to drive that connection. This article by Tom Shapiro speaks well to the strategy...

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Is Content Marketing on the rise again…many CMO’s think so.

Eight Exec’s talk about this data analytics revolution and how to win.

Tapping the power of hidden influencers

Customers Behaving Badly

Emotion based marketing works…learn more about it here.

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