The Page Group Archive | Branding & Marketing Strategy

Customers Behaving Badly

Posted in Business Articles by Page on March 5, 2014

The customer is not always right, and we need to support our employee’s while still satisfying our customers thru effective customer service. This article speaks well to this whole topic, and might help you focus on what is important. Employee’s need emotional support to know that your there to...

Emotion based marketing works…learn more about it here.

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The Page Group always has supported the premise that you need to build a strong brand connection with your audience, and one of the core ways to develop that is to use emotion based marketing to drive that connection. This article by Tom Shapiro speaks well to the strategy...

How to be effective in your Brand Tracking analysis

Posted in Uncategorized by Page on March 4, 2014

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A solid strategy needs to be tested, but to over test its brand value can often do more harm than good. The Page Group agrees that to test once per year, define the questions internally to meet the needs of your brand strategy and effectiveness, keep it short and straight...

Customer Satisfaction takes planning and effort.

Posted in Business Articles, Customer Service and Your Brand by Page on March 3, 2014

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Brands must be consistent in what they say, how they say it, and throughout the entire organization to succeed. If your going to be a customer service driven company, and build customer satisfaction you must always present yourself in that light. The messaging must be consistent to that purpose,...

Mobile – Steps to Mobile Mastery and 2014 Digital Trends

Posted in Marketing Articles, Mobile Technologies by Page on February 28, 2014

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Again, another great article that speaks to the need to understand how technology is always changing, and keeping those changes aligned with the needs and uses of your consumers. This is a constant struggle keeping on top of the trends and how they impact your consumer. To many businesses...

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Customers Behaving Badly

Emotion based marketing works…learn more about it here.

How to be effective in your Brand Tracking analysis

Customer Satisfaction takes planning and effort.

Mobile – Steps to Mobile Mastery and 2014 Digital Trends

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