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B2B Branding Misconceptions

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the-page-group
  Top 5 Misconceptions About B2B Branding CMO EXCLUSIVES | March 26, 2014 by Kathleen Kindle Strategy Director Siegel+Gale As a strategy director at a leading branding firm, I routinely help create and build brands. From industry-leading consumer brands that are household names to strictly B2B ventures that serve extremely narrow niches, the...
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Is Loyalty Marketing for you?

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McKinsey
Loyalty programs have become a fad, but are they helping or hurting your business.    Loyalty programs MUST ALIGN with the core consumer that is connecting with your brand, and they myst bring value to them.   It is not always about the discount, it is not always about the...
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Analysis of Video Marketings best objectives and distribution channels

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cmo
 Video Marketing: Top Objectives and Most Effective Distribution Channels March 19, 2014 by MarketingCharts staff   2 in 3 marketing and sales decision-makers and practitioners from around the world (but primarily US-based) using video marketing are planning to increase their spending on the medium over the next year, according to[download page] a...
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