The Page Group Archive | Branding & Marketing Strategy

New Content Marketing Rules…

The fast paced world of marketing requires reaction, and change constantly as our technologies and programs evolve. At no time before has the marketing department seen such rapid change, and the need to be constantly vigilant in evaluating the direction and influence our customers have over our marketing decisions. ...

Habits – What do they mean in todays marketing?

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As marketers we must put a great deal of effort into understanding our consumers and their habits. The goal we all seek in today’s marketing is to be more closely connected with our consumers needs, and we spend a great deal of time gathering the data necessary to fully...

A Companies Brand Culture influences the consumer

Posted in Branding Articles by Page on August 14, 2014

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The Page Group has long expressed its belief that the CMO’s decisions regarding the Brands DNA, and his ability to assimilate it to every employee of the firm in an effective way can have more impact on the consumers brand connection with your company than most any other marketing decision...

Social media is a commitment, understand this before you start

Posted in Branding Articles, Social Media Articles by Page on August 12, 2014

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THE PAGE GROUP always cautions its clients with respect to social media. Know why your going into social media, know what you need to invest in social media to be successful, and know your consumer and how they will use social media to communicate your brand story. The risks...

Top 20 Shared Video Ad’s for July 2014

Posted in Marketing Articles, Online Marketing / SEO / SEM Articles by Page on August 11, 2014

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Creativity never stops and the challenge of developing viral video that grows and thrives is always there. See how this summers crop of innovative marketers drove their message, and connected with their audience thru online shared video. Amazing work. Non-traditional creativity. Innovation plus. Check them out and check...

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New Content Marketing Rules…

Habits – What do they mean in todays marketing?

A Companies Brand Culture influences the consumer

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