The Page Group Archive | Branding & Marketing Strategy

The most important brand (MIB)

Consider the highlight points made by Tom in the article below….they all relate to many of the same topics that we talk to here at the Page Group…you want to develop your brand to the level where your consumers reflect that you are their most important brand. When that happens...

Customer engagement is a critical part of marketing.

No comments

Customer engagement is a critical part of building a highly effective marketing campaign and brand strategy. Because of the diverse nature of how customers relate to the goods, services, and products that they buy it is important to first understand how they plan to interact with your brand, or...

Best Lead Generation Tools – 2013

Posted in Analytics, Business Articles, Marketing Articles, Social Media Articles by Page on November 7, 2014

No comments

Marketers tend to be followers…a new marketing trend appears and many just follow along with the crowd hoping that a new Nirvana will open and give them the miraculous results they have been waiting for, but that is far from the best way to approach your marketing problem. Research helps…understanding...

Strategic Planning is Critical Role in today’s Marketing

Posted in Business Articles, Marketing Articles by Page on November 6, 2014

One comment

Strategic planning is a central role of any strong marketing department. Here McKinsey & Co publishes an article analyzing how the role of strategic planning has changed in today’s consulting and strategy role. The Page Group has a primary focus on building highly effective brand strategies for corporate clients, but...

Internal Branding is as important as external branding

Posted in Branding Articles by Page on November 6, 2014

No comments

One of the main roles that The Page Group plays for its clients is aligning the consumers needs with the brand, but the next step is to then align the brand, brand story, and brand image throughout the organization itself. Why? Because your employee’s influence your consumers every time...

TPG Social Media

About: Page

Recent Posts by Page

The most important brand (MIB)

Strategic Planning is Critical Role in today’s Marketing

Internal Branding is as important as external branding

Recent Comments by Page