The Page Group Helps developing strategies for bringing a New Product to Market
The single most important investment to make before ever taking a new product to market is to first know your customer inside and out. To many companies develop products or services that are driven by their skills and personal passions. Although this can be a driving force for success thru the commitment of that management team, it more frequently ends in failure due to the lack of investment made into understanding their customer, their markets, and their distribution channels.
The Page Group believes that the process always starts with the consumer and knowing what is going to build the strongest connection between the consumer and the brand first. Next is understand the value proposition that the consumer will support for the goods, products of services you supply. To not fully understand the dynamic of knowing your market and consumer is a quick way to find failure in your endeavors.
Let us give you a number of examples on how very successful companies have failed because they let the latest, greatest, coolest, neatest technology drive them product cycle while not understanding first how the consumer would accept and use that technology Very expensive losses were seen, and The Page Group wants to work with you to assure this does not happen in your business cycle.