Licensing Is…

•  Licensing is not just for revenue… 

•  Licensing extends the brands reach.

•  It can be a TECHNOLOGY or PATENT LICENSE to expand distribution

•  Is a BUILDING BLOCK for a strong brand.

•  Is a BRAND PROTECTOR 

•  Is a Business Model that reflects on who and what the brand is as it relates to their core consumers. 

•  REFLECTS the Brand as well as it Reflects the ATTRIBUTES of the Brand

•  Quality

•  Market positioning

•  Value / Pricing structure

•  Image / Lifestyle attributes / stature

•  Adds tremendous VALUE to a Brands “Blue Sky Value

•  Improves the performance of a companies BOTTOM LINE and STOCK VALUE if managed properly

•  CONNECTS a consumer more closely to the brand