Jaguar Event & Luxury Brand Strategy

Jaguar and Legends of Motorsports collaborated with the Page Group…

Creating Dynamic Strategic Alliances

This is often a role that The Page Group will play with their corporate clients.

The Page Group partnered with Legends of Motorsports & Jaguar Motorcars to develop Luxury Brand Marketing Strategies for partnership with Jaguar Motorcars, Legends of Motorsports, and a Luxury Hotel brand for a national rollout for the 50th Anniversary of Jaguars E-Type…

With the inaugural year of The Legends Of Motorsports and the 50th Anniversary of the Jaguar E type it was only natural that campaigns be developed to connect with luxury automotive consumers.   The Page Group worked closely with The Legends of Motorsports in defining where many of those opportunities might be including working on strategic alliances with luxury hotel chains, casino’s, luxury goods manufacturers, and related.   The efforts allowed Jaguar to rollout a series of vintage E type races in conjunction with The Legends Racing Series and create unique hospitality, charity, and brand experiences for their guests.

The following pages are just a limited part of a formal presentation that was developed for various resort / casino partners while seeking a hospitality partner to be engaged in a national campaign for connecting with this high value luxury marketplace.

 

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