The Page Group was very proud to work with the iconic brand Fuller Brush in helping them identify and reposition their brand for this new market. The Page Group was also asked to find high integrity licensing opportunities to expand the brands reach and influence.
As the Fuller Brush company went thru its latest iteration to re-launch and develop its brand back into the retail channels The Page Group was invited into the conversation to help them identify a new Brand Message that would connect with the consumer, and expand the influence of their trademarks and brands thru licensing.
The goal obviously was to move the image away from their heritage of a door to door salesman
To a newer contemporary company offering the top products in the marketplace for cleaning and household chores while at the same time developing new innovations that made these chores easier to accomplish. A total brand reposition was required to achieve these goals. The Page Group worked with Fuller Brush to achieve a number of these goals and execute a new strategy for the company moving forward into retail, mass, big box, and online sales.
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