Working with one of the worlds largest TV production companies The Page Group contributed in assisting in the development of a new pilot concept for a reality TV series that was targeted to extend the impact on the primary sponsors brand thru promotion, activation, and engagement of youth into a challenge that was tied to science. The project focused on science and the primary targeted sponsor was the iRobot Brand.
The intention was to build a show around one of the primary endeavors within the iRobot company. As a company they heavily focused on bringing kids into science as one of their endeavors. The pilot was conceived as a challenge that brought kids into the world of science and challenging them to win a variety of prizes at the end of the contest. Filming would be done at the top ten schools chosen by iRobot executives and filming would continue throughout the challenges.
In other words creating an Edu-Science Challenge
Additionally, The Page Group worked with Endemol to develop both show concept, brand strategies that connected with audience, and revenue streams for the program.
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