The Page Group participated in a complete evaluation of Roex website, eCommerce strategies, SEO / SEM, and branding strategies as part of a realignment of the Roex brand. New packaging idea’s were discussed, developed and implemented as part of the overall strategy. Re-evaluation and wire framing was done to improve performance of eCommerce site, while developing new SEM / SEO strategies to lower the investment being made thus improving the ROI of client. This analysis created a dynamic shift in investment for the company, and improved results in both shelf sell thru as well as eCommerce ROI.
Project involved several phases including : 1) a complete evaluation of the Roex Website/eCommerce site to determine its effectiveness in converting and attracting new consumers. 2) Complete review of the brand and its relevance in the marketplace 3) Full review and discussion regarding branding, logo’s, packaging, and messaging. Project resulted in numerous internal changes being made in the organizations web participation and branding strategies.
TPG Social Media