American Motorcycle 1902
Successfully Building Brand Value in Competitive Markets
American Motorcycle 1902 LLC was created from an authentic 1902 motorcycle brand, and the strategy that was implemented was of building a licensing franchise driven off the two images “American” and “Motorcycling” bringing various products together under this authentic iconic brand that pull on our Brand Lifestyle heart strings. Success followed with the development of licensee’s for the American Motorcycle 1902 brand throughout the US and EU countries.
The Page Group developed and delivered all the Branding, Marketing, PR, Event Marketing and strategic influence for the brands very successful growth both here in the US and EU markets.
We further worked extensively with the movie and entertainment industries placing American Motorcycle 1902 into numerous TV shows, Movies, Music Video’s, events, and magazines driving significant exposure as the brand was reintroduced into the US marketplace.
Although the brand still exists they stopped manufacturing motorcycles in 2009 due to the impact of the major financial institutions pulling out of flooring dealers inventories, so the brand is still in existence waiting for the next opportunity to be reborn.
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