Bringing understanding to high value brands…
Partnering to bring new advertisers & consumers to AltaVista.com & Shopping.com.
The Page Group was contracted by Alta Vista and Shopping.com to help this search engine giant better serve a segment of the corporate client base that they were not reaching. The search engine company had acquired shopping.com and developed a dynamic search model that first presented the features and benefits of various products and then narrowed choice by price. What this did is made it not attractive for High Value Brands to engage with the shopping experience.
The Page Group was hired to engage and develop a Strategic Alliance Partnership initiative that focused on how to bring value to these High Value Brands, and develop programs that could be offered by Alta Vista & Shopping.com to meet the unique needs of each of these prestige brands within the sites.
We were further engaged to help the company better understand their end user in the consumer side of their business model, and create focus to develop only products that brought value to them.
The Page Group services brought to Alta Vista & Shopping.com included:
- Strategic Planning
- Branding Strategy
- Strategic Alliance Partnership Strategies and Tools
- Research
- Consumer insight analysis
The Page Group brought Shopping.com the following strategies :
- Focus to the core AV customer, their needs, and AV’s value proposition
- Built a successful Strategic Alliance Partnership initiative for sales group (net result was ten’s of millions of dollars in new revenues)
- Moved AV closer towards a customer driven solution service and away from pure technology driven solutions
- Shifted strategic planning towards the consumer – then began developing the technology (the reverse had existed before hand.
Results:
- #1 Search engine of its day
- Transitioned to a Portal environment and efforts help it move to #3 Portal on internet in 3 yrs.
- Tens of millions of dollars in new revenues were created from programs developed.
TPG Social Media