Tag Archives: web

Commission on Enhancing National Cybersecurity

Posted in Business Articles by Page on April 21, 2016

Crowdstrike announces the appointment of key staff member to the White House Commission on Enhancing National Cybersecurity. CrowdStrike General Counsel and Chief Risk Officer Appointed to the White House Commission on Enhancing National Cybersecurity IRVINE, Calif.–(BUSINESS WIRE)– CrowdStrike Inc. today announced that Steven Chabinsky, CrowdStrike’s general counsel...

Link Building Strategies that Work.

Posted in Business Articles, Internet Marketing by Page on April 15, 2016

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Link Building is critical to SEO Success. SEO continues to drive website success, but the ever changing landscape of SEO means you need to follow and understand what works today vs yesterday. 2016 State of Link Building Survey coverage What does modern-day link building look like? Columnist Andrew...

The Internet is Disrupting Marketing and creating change

Posted in Internet Marketing, Marketing Articles by Page on June 19, 2015

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The way we shop, the way we search, the way we tell stories and communicate, the way we watch TV, and exchange idea’s is all changing in this new age of the internet and it is disrupting marketing departments and their role every place it touches the consumer. This...

How to build a Great Homepage?

Posted in Business Articles, Online Marketing / SEO / SEM Articles by Page on August 22, 2014

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With the ever changing algorithms of each web search engine the proper tools are needed with each change to be successful. Here is some helpful tips that “Might” help each of us improve our ability to build successful websites and home pages. The more knowledge we all have...

The term Collaborate is relevant in todays marketing.

Posted in Business Articles by Page on March 10, 2014

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It is imperative that in today’s world the CMO and technology side of your business must collaborate together to achieve the overall success that you can achieve in your web and social media campaigns and programs. There is a relationship here that has to exist with a partnership that...

Personal Branding for 2014

Posted in Branding Articles by Page on January 13, 2014

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TPG likes sharing these opinions of others so you can determine what works best for your brand strategy, but we would always caution you on how much, and what material you put into the public domain. It is essential that your social media, web, and digital team understands the...

4 Steps to Relaunching Your Real Estate Online Brand

Posted in Branding Articles, Internet Marketing by Bob on March 25, 2013

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Although the focus of this article is on realtors establishing their online brands most, if not all, of its core message attributes apply to any company trying to re-establish its own online brand presence…check out the points of this article as they will add value to your understanding of critical...

Seven Tips That Can Make Digital Content Delivery Pay Off

Posted in Analytics, Internet Marketing, Online Marketing / SEO / SEM Articles by Bob on March 20, 2013

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CMO EXCLUSIVES | March 14, 2013 Delivering real business value from digital marketing campaigns requires effective business processes and a modern digital marketing platform. Managing digital content efficiently while effectively targeting your marketing campaigns is not easy without today’s technologies. It’s also difficult to make these technologies pay off if your organization...

LinkedIn: The Ugly Duckling of Social Media

Posted in Business Articles, Internet Marketing, Social Media Articles by Bob on March 4, 2013

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The Wall Street Journal, BUSINESS February 27, 2013, 7:58 p.m. ET By EVELYN M. RUSLI LinkedIn shares are up 6.8 percent while other social networks tanked. Social media expert Jay Oatway tells the WSJ’s Deborah Kan how this professional-networking website came out on top. Shares of Facebook Inc., FB -0.22% Zynga Inc. ZNGA +6.12% and Groupon Inc.GRPN +6.27% tanked after their rocky stock-market debuts....

Content Marketing Best Practices: 5 Tips for the Modern CMO

Posted in Branding Articles by Bob on February 16, 2013

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By BRIAN KARDON published FEBRUARY 14, 2013 I am a seasoned chief marketing officer. I went to an Ivy League college, have an MBA from Wharton, served for many years as CMO of a billion-dollar publisher, and most recently, served as CMO of a major technology consultancy. Yet just a few years ago, I...