Tag Archives: TPG Brand Strategy

Are Building Impactful Brands relevant to the web?

Posted in Branding Articles by Page on February 19, 2014

This Harvard Business Review tracks a well published theory about brand relevance on the web. The Page Group always held the belief that the webs most successful sites are always going to be driven by relevant brands, with relevant content that enriches the lives of their consumers thru the experience...

How have you invested in marketing during this recession…Let’s look

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This recession has had a major impact on marketing budgets, and brand investment, but the C-Suite is very slow to react to what in fact has the most value to them…Effectively building a strong brand and a strong brand connection with your core audience does more for enhancing the “Blue...

Luxury Branding comes from identifying your customers connecting points with your brand.

Posted in Marketing Articles by Page on February 18, 2014

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The Page Group has worked with many luxury brands and understands this relationship well. Luxury customers have a unique perspective on the market that they need fulfilled to engage with a brand. It needs to reflect that the brand cares about them and makes them special. It has...

Can instagram help your e-commerce strategy?

Posted in Internet Marketing, Social Media Articles by Page on February 14, 2014

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This article creates an interesting look at the visual posting social media sights like instagram. In fact they could deliver so much more to commerce and consumable companies if they allowed richer data to be posted along with the image they post online. Perhaps their limitations create a new opportunity...

Do Marketers understand digital marketing & analytics?

Posted in Analytics, Internet Marketing, Online Marketing / SEO / SEM Articles by Page on February 13, 2014

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Great insights from some of the top social media and marketing execs will be found in the following article by Giselle Abramovich. The questions we all have are the same digital data gives us so much to analyze and track, but do we do a good job of it...

Does your real-time marketing work?

Posted in Marketing Articles, Social Media Articles by Page on February 13, 2014

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As I mentioned in my earlier post…to many social media leaders engage in social media for the fun of it, or to be cute, or to just engage, but they don’t develop a social media strategy that generates an action. The following article talks to the fact that so...

Are you generating social media activation and engagement?

Posted in Branding Articles, Marketing Articles, Social Media Articles by Page on February 13, 2014

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The Page Group always reminds our clients no matter what you are doing in social media you need to understand your goals and objectives. To often we engage in behavior that is intended to drive social media interaction but miss the mark because we were not focusing on a specific...

Are Hunches the sign of a good marketer, or is it analytics?

Posted in Marketing Articles by Page on February 13, 2014

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This is an interesting perspective shared by Jack Holt…as he says most of the great marketing idea’s eventually are recognized by someone having a gut reaction to the ideation that has taken place and going with that gut feeling in committing to the campaign, but The Page Group doesn’t want you to...

We need to listen to our customers in doing effective marketing

Posted in Business Articles, Marketing Articles by Page on February 12, 2014

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McKinsey research always looks at the big picture, but here is an article that fits with the CORE Philosophy of The Page Group’s involvement with its clients. TPG believes strongly in always clients keeping in close contact with their consumers as it IS THE CONSUMER who sets the tone...

NASCAR Marketing entering the digital age to meet fan expectations

Posted in Business Articles, Internet Marketing by Page on February 12, 2014

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The Page Group has been fortunate over the years to work with a number of NASCAR Teams as well as NASCAR in General on a variety of projects. This interview of NASCARS top online marketing maven tells a unique story of a sport that has a highly loyal fan...