This Harvard Business Review tracks a well published theory about brand relevance on the web. The Page Group always held the belief that the webs most successful sites are always going to be driven by relevant brands, with relevant content that enriches the lives of their consumers thru the experience...more
Tag Archives: TPG Brand Strategy
How have you invested in marketing during this recession…Let’s look
This recession has had a major impact on marketing budgets, and brand investment, but the C-Suite is very slow to react to what in fact has the most value to them…Effectively building a strong brand and a strong brand connection with your core audience does more for enhancing the “Blue...more
Luxury Branding comes from identifying your customers connecting points with your brand.
The Page Group has worked with many luxury brands and understands this relationship well. Luxury customers have a unique perspective on the market that they need fulfilled to engage with a brand. It needs to reflect that the brand cares about them and makes them special. It has...more
Can instagram help your e-commerce strategy?
This article creates an interesting look at the visual posting social media sights like instagram. In fact they could deliver so much more to commerce and consumable companies if they allowed richer data to be posted along with the image they post online. Perhaps their limitations create a new opportunity...more
Do Marketers understand digital marketing & analytics?
Great insights from some of the top social media and marketing execs will be found in the following article by Giselle Abramovich. The questions we all have are the same digital data gives us so much to analyze and track, but do we do a good job of it...more
Does your real-time marketing work?
As I mentioned in my earlier post…to many social media leaders engage in social media for the fun of it, or to be cute, or to just engage, but they don’t develop a social media strategy that generates an action. The following article talks to the fact that so...more
Are you generating social media activation and engagement?
The Page Group always reminds our clients no matter what you are doing in social media you need to understand your goals and objectives. To often we engage in behavior that is intended to drive social media interaction but miss the mark because we were not focusing on a specific...more
Are Hunches the sign of a good marketer, or is it analytics?
This is an interesting perspective shared by Jack Holt…as he says most of the great marketing idea’s eventually are recognized by someone having a gut reaction to the ideation that has taken place and going with that gut feeling in committing to the campaign, but The Page Group doesn’t want you to...more
We need to listen to our customers in doing effective marketing
McKinsey research always looks at the big picture, but here is an article that fits with the CORE Philosophy of The Page Group’s involvement with its clients. TPG believes strongly in always clients keeping in close contact with their consumers as it IS THE CONSUMER who sets the tone...more
NASCAR Marketing entering the digital age to meet fan expectations
The Page Group has been fortunate over the years to work with a number of NASCAR Teams as well as NASCAR in General on a variety of projects. This interview of NASCARS top online marketing maven tells a unique story of a sport that has a highly loyal fan...more
TPG Social Media